What is Brand Equity Quiz Questions and Answers 63 PDF Download

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Quiz on What is Brand Equity Worksheet 63 Quiz PDF Download

What is Brand Equity Quiz

MCQ: Indicator which determines future value and growth is classified as

  1. brand value
  2. brand strength
  3. brand awareness
  4. brand knowledge

B

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: Third step in customer's value analysis is

  1. assessing the attributes importance
  2. assessing the company's performance
  3. monitoring competitor?s performance
  4. both B and C

D

Developing Brand Positioning Quiz

MCQ: Benefits that customer's views are essential to credible market offering are classified as

  1. competitive points of parity
  2. category points of parity
  3. desirable points of parity
  4. comparative points of difference

B

Major Channel Alternatives Quiz

MCQ: Distribution strategy which leads to limited number of intermediaries is classified as

  1. exclusive distribution
  2. descriptive distribution
  3. intensive distribution
  4. selective distribution

A

Characteristics of Services Quiz

MCQ: To create strategy between demand and supply, peak time efficiency, shared services and increased service participation are strategies of

  1. descriptive side
  2. demand side
  3. supply side
  4. complementary side

C