Marketing Strategy Quiz PDF: Questions and Answers - 151

MCQ 751: When all the customers have same preferences, the marketing strategy is classified as

1. mass marketing
2. niche marketing
3. individual marketing
4. profitability marketing

MCQ 752: The pricing objective of company who is plagued with intense competition and overcapacity is

1. maximum market skimming
2. maximum market share
3. maximum current profit
4. survival

MCQ 753: The simple and routine exchanges with moderate level of cooperation and exchange of information is classified as

1. basic buying and selling
2. contractual selling
3. contractual buying
4. cooperative systems

MCQ 754: The 'value chain' identifies primary activities and

1. Four support activities
2. Five support activities
3. Six support activities
4. Seven support activates

MCQ 755: The criteria for choosing the brand elements are classified as

1. memorable
2. meaningful
3. likeable
4. all of the above