Developing Brand Positioning MCQ (Multiple Choice Questions) PDF - 150

MCQ 746: The share of market, mind and customer heart are three variables for analyzing

1. potential threats
2. potential strengths
3. potential opportunities
4. potential weaknesses

MCQ 747: In business markets, the technical sources have great importance in the

1. interest stage
2. evaluation stage
3. initial awareness stage
4. trial stage

MCQ 748: The grouping of customer's on the basis of similar needs in solving specific problem is considered as

1. solution based segmentation
2. need based segmentation
3. segment identification
4. segment attractiveness

MCQ 749: The difference between the customer's evaluation including all the costs incurred and the benefits is called

1. customer perceived value
2. company market value
3. customer affordability
4. customer reliability

MCQ 750: The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as

1. differentiated marketing
2. undifferentiated marketing
3. mass marketing
4. both A and C