Types of Conflict Multiple Choice Questions (MCQ) PDF - 152

MCQ 756: The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as

1. vertical channel conflict
2. horizontal channel conflict
3. sealed channel conflict
4. multi-channel conflict

MCQ 757: The websites on which customer can order through distributed catalogs are classified as

1. ordering sites
2. catalog sites
3. procurement sites
4. distribution sites

MCQ 758: The marketing response comes into action before a change takes place is classified as

1. responsive anticipation
2. creative anticipation
3. geographical anticipation
4. selective anticipation

MCQ 759: The esteem and knowledge together can create

1. brand awareness
2. brand knowledge
3. brand stature
4. brand value

MCQ 760: The marketing strategy in which the firm focuses on unrelated industries is classified as

1. market broadening
2. market diversification
3. market defense
4. market stretching