BBA Marketing Management MCQs - Chapter 8

Creating Long-term Loyalty Relationships Trivia Questions and Answers PDF - 4

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Creating Long-term Loyalty Relationships Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: A company's monetary, time and energy cost, all are included in

total customer cost
psychological cost
personal benefits
image benefits

MCQ 17: A person or company that yields a revenue more than the incurred costs of selling and serving is called

dissatisfaction
superior value
profitable customers
satisfied customers

MCQ 18: The customer's lifetime purchases that generate the net present value of future profit streams is called

customer lifetime value
customer purchases value
customer cost incurred
customer relationships

MCQ 19: The 'total customer benefits' include

product benefits
services benefit
image benefit
all of the above

MCQ 20: The programs designed for customers which is limited to any affinity group are classified as

club membership programs
royalty programs
loyalty programs
group membership programs

BBA Marketing Management Mock Tests

Developing Marketing Strategies and Plans MCQs

Analyzing Consumer Markets MCQs

Collecting Information and Forecasting Demand MCQs

Integrated Marketing Channels MCQs

Developing Pricing Strategies MCQs

Designing and Managing Services MCQs

Creating Long-term Loyalty Relationships MCQs

Conducting Marketing Research MCQs

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