BBA Marketing Management MCQs - Chapter 8
Creating Long-term Loyalty Relationships Multiple Choice Questions (MCQs) PDF Download - 5
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The Multiple Choice Question (MCQ Quiz): First step in analysis of customer value is to; "Creating Long-term Loyalty Relationships" App Download (Free) with answers assessing the attributes importance, identify customer's value attributes, assessing the company's performance and assessing the competitor's performance to learn certification courses online. Solve building customer value, satisfaction and loyalty quiz questions, download Google eBook (Free Sample) for online BBA courses.
Creating Long-term Loyalty Relationships Questions & Answers PDF Download: MCQ Quiz 5
MCQ 21: The first step in analysis of customer value is to
- identify customer's value attributes
- assessing the attributes importance
- assessing the company's performance
- assessing the competitor's performance
MCQ 22: The difference between the customer's evaluation including all the costs incurred and the benefits is called
- customer perceived value
- company market value
- customer affordability
- customer reliability
MCQ 23: The process of building, organizing and using databases of customers to build customer relationship is classified as
- database marketing
- customer database
- detailed database
- company database
MCQ 24: The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called
- total customer benefit
- total customer cost
- total economic cost
- total functional cost
MCQ 25: The system includes all the experiences while using the market offering is classified as
- customer proposition
- value delivery system
- product proposition
- distinctive proposition
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Segment whose size, purchasing power of customers and profiles of the customers
- Marketers can build up demand of a particular product by
- Third step in new product development is
- If the variable cost is $40 for and the fixed cost is $20 then the total cost is
- Researcher selects sample which is at his most ease is
- Remembrance of good points that are related to choose a brand as
Creating Long term Loyalty Relationships MCQ Book Questions
- Customer's lifetime purchases that generate the net present value of future profit streams is called
- Process of building, organizing and using databases of customers to build customer relationship is classified as
- Technique which tries to identify real cost of serving an individual customer is called
- If the variable cost is $40 for and the fixed cost is $20 then the total cost is
- Researcher selects sample which is at his most ease is
- Remembrance of good points that are related to choose a brand as