BBA Marketing Management MCQs - Chapter 8

Creating Long-term Loyalty Relationships MCQ (Multiple Choice Questions) PDF - 2

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Creating Long-term Loyalty Relationships Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The process of managing information about customers to maximize loyalty is said to be

company relationship management
supplier management
retailer's management
customer relationship management

MCQ 7: In the buyer decision process, the percentage of potential customers in a given target market is called

customer funnel
company funnel
marketing funnel
retailers funnel

MCQ 8: The aggregate value of customer's base is classified as

shareholder value
base value
retention value
marketer's base value

MCQ 9: The record which is based on business customer's past purchases, sales price and volumes is classified as

business database
customer database
databases marketing
company marketing

MCQ 10: The whole cluster of benefits when company promises to deliver through its market offering is called

value proposition
customer proposition
product proposition
brand proposition

BBA Marketing Management Mock Tests

Designing and Managing Services MCQs

Product Strategy Setting MCQs

Analyzing Consumer Markets MCQs

Identifying Market Segments and Targets MCQs

Creating Long-term Loyalty Relationships MCQs

Competitive Dynamics MCQs

Conducting Marketing Research MCQs

Integrated Marketing Channels MCQs

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