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Personal factors Quiz Questions 89 pdf Download

Practice BBA marketing priciples MCQ test 89 to learn personal factors quiz online. Find questions to study marketing quiz on consumer markets and buyer behavior. Practice MCQs to test knowledge on personal factors, psychological factors, marketing strategy and mix, types of retailers, market segmentation,.

Free study guide has multiple choice quiz questions as according to brand personality traits, 'ruggedness' is concluded as brand being with answering options outdoorsy and tough, cheerful and wholesomeness, daring and imaginative and charming and upper class to test study skills. For e-learning, study online consumer markets and buyer behavior multiple choice questions based quiz questions and answers.

Quiz on Personal factors - Worksheet 89

Personal factors Quiz

MCQ. According to brand personality traits, 'ruggedness' is concluded as brand being

  1. outdoorsy and tough.
  2. cheerful and wholesomeness.
  3. daring and imaginative.
  4. charming and upper class.

A

Psychological Factors Quiz

MCQ. According to 'Maslow's hierarchy of needs', needs for food, shelter and clothing are classified as

  1. physiological needs.
  2. social and safety needs.
  3. esteem needs.
  4. self actualization needs.

A

Marketing Strategy and Mix Quiz

MCQ. According to customer's four Cs, 'communication' is part of

  1. Product.
  2. Price.
  3. Promotion.
  4. Place.

C

Types of Retailers Quiz

MCQ. In retailer industry, stores such as Kohl's and Target are considered as best examples of

  1. limited service retailers.
  2. super retailers.
  3. full-service retailers.
  4. self-service retailers.

D

Market Segmentation Quiz

MCQ. Segmentation done on basis of regions or areas to live such as urban, suburban and rural areas is an example of

  1. geographic segmentation.
  2. demographic segmentation.
  3. psychographic segmentation.
  4. behavioral segmentation.

A

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