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Market Targeting Quiz Questions 3 pdf Download

Practice BBA marketing priciples MCQ test 3 to learn market targeting quiz online. Find questions to study marketing quiz on customer driven marketing strategy. Practice MCQs to test knowledge on market targeting, new product development process, buyer decision process for new products, personal selling process, company wide strategic planning,.

Free study guide has multiple choice quiz questions as variables such as market and product variability plays a role in designing of with answering options positioning strategy, targeting strategy, differentiation and market segmentation to test study skills. For e-learning, study online customer driven marketing strategy multiple choice questions based quiz questions and answers.

Quiz on Market Targeting - Worksheet 3

Market Targeting Quiz

MCQ. Variables such as market and product variability plays a role in designing of

  1. positioning strategy.
  2. targeting strategy.
  3. differentiation.
  4. market segmentation.

B

New Product Development Process Quiz

MCQ. Major sources of ideas for product development comes from

  1. internal sources.
  2. external sources.
  3. product lines extension.
  4. both a and b.

D

Buyer Decision Process for New Products Quiz

MCQ. Adopter group 'laggards' are

  1. deliberate.
  2. guided by respect.
  3. skeptical.
  4. tradition bound.

D

Personal Selling Process Quiz

MCQ. Personal selling step in which sales person asks for an order to customer is classified as

  1. shipper approach.
  2. handling shipment.
  3. closing.
  4. follow up.

C

Company Wide Strategic Planning Quiz

MCQ. Growth share matrix divides SBU's in

  1. 2 types.
  2. 3 types.
  3. 4 types.
  4. 5 types.

C

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