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Quiz on What is a Product PDF Download eBook
MCQ: In retailer industry, the stores such as Kohl's and Target are considered as best examples of
- limited service retailers
- super retailers
- full-service retailers
- self-service retailers
D
MCQ: A company's microenvironment, the 'internal publics' consists of
- workers and managers
- Stockholders
- Community organizations
- Company's lawyers
A
MCQ: The pricing strategy used to set prices for products that are optional with the main product bought is called
- competitive pricing
- captive product pricing
- optional product pricing
- product line pricing
C
MCQ: The products that are bought without detailed comparisons are best classified as
- sought products
- unsought products
- less convenient products
- convenient products
D
MCQ: The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of
- promotional pricing
- geographical pricing
- cyclical pricing
- short term pricing
B