Personal factors Quiz Questions 148 Tests pdf Download

Practice personal factors quiz, BBA marketing priciples quiz 148 to learn. Free marketing MCQs questions and answers to learn personal factors MCQs with answers. Practice MCQs to test knowledge on personal factors, new product development process, relative prices, logistics functions, building strong brands worksheets.

Free personal factors worksheet has multiple choice quiz question as jeep can associated with brand personality trait known as, answer key with choices as ruggedness, competence, sophistication and excitement to test study skills. For eLearning and interviews prep, study online consumer markets & buyer behavior multiple choice questions based quiz question and answers.

Quiz on Personal factors Quiz pdf Download Worksheet 148

Personal factors Quiz

MCQ. Jeep can associated with brand personality trait known as

  1. ruggedness
  2. competence
  3. sophistication
  4. excitement


New Product Development Process Quiz

MCQ. First step in process of developing new-product must be

  1. idea generation
  2. idea screening
  3. concept development and testing
  4. business analysis


Relative Prices Quiz

MCQ. Kind of retailer whose product line consists of airlines, colleges and hotels is classified as

  1. independent off-price retailer
  2. service retailers
  3. categorized retailer
  4. off-price retailer


Logistics Functions Quiz

MCQ. Pricing strategy in which prices of products are set according to perception of buyers rather than according to cost of seller is classified as

  1. competition based pricing
  2. discount and bonus pricing
  3. customer value based pricing
  4. cost based pricing


Building Strong Brands Quiz

MCQ. Classic example of multi-brands is

  1. Coca-Cola of different flavors
  2. P&G detergents brands as 'Tide, Ivory, Dreft'
  3. Toyota new brand 'Scion'
  4. Kellogg's Special K' snacks and protein waters