Personal factors Quiz Questions and Answers 148 PDF Download

Practice personal factors quiz online, BBA marketing priciples test 148 for online courses, distance learning. Free marketing MCQs questions and answers to learn personal factors MCQs with answers. Practice MCQs to test knowledge on personal factors, new product development process, relative prices, logistics functions, building strong brands worksheets.

Free personal factors course worksheet has multiple choice quiz question as jeep can associated with brand personality trait known as with options ruggedness, competence, sophistication and excitement with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study consumer markets & buyer behavior multiple choice questions based quiz question and answers.

Quiz on Personal factors Quiz PDF Download Worksheet 148

Personal factors Quiz

MCQ. The Jeep can associated with brand personality trait known as

  1. ruggedness
  2. competence
  3. sophistication
  4. excitement

A

New Product Development Process Quiz

MCQ. The first step in process of developing new-product must be

  1. idea generation
  2. idea screening
  3. concept development and testing
  4. business analysis

A

Relative Prices Quiz

MCQ. The kind of retailer whose product line consists of airlines, colleges and hotels is classified as

  1. independent off-price retailer
  2. service retailers
  3. categorized retailer
  4. off-price retailer

B

Logistics Functions Quiz

MCQ. The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as

  1. competition based pricing
  2. discount and bonus pricing
  3. customer value based pricing
  4. cost based pricing

C

Building Strong Brands Quiz

MCQ. The classic example of multi-brands is

  1. Coca-Cola of different flavors
  2. P&G detergents brands as 'Tide, Ivory, Dreft'
  3. Toyota new brand 'Scion'
  4. Kellogg's Special K' snacks and protein waters

B