New Product Development Strategy Questions and Answers PDF Download eBook
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Trivia Quiz on New Product Development Strategy PDF Download eBook
MCQ: The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as
- print and broadcast media
- word-of-mouth influence
- buzz marketing
- display and online media
C
MCQ: The systematic planning for new products and customer driven strategy must be created for
- finding and growing products
- delivering superior value
- gaining customer lifetime value
- all of above
D
MCQ: The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as
- corporate website
- marketing website
- branding website
- viral website
A
MCQ: The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as
- customer sales force structure
- product sales force structure
- indirect sales force structure
- territorial sales force structure
A
MCQ: The Apple customers who keeps buying same brand in every purchase is an example of
- user status
- usage rate
- loyalty status
- benefits sought
C