Competitive Price Decisions Quiz Questions and Answers 67 PDF Book Download

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Quiz on Competitive Price Decisions Worksheet 67Quiz Book Download

Competitive Price Decisions Quiz

MCQ: Pricing strategy which starts with ideal price and targets cost which ensures that set price will be met is classified as

  1. target costing
  2. marginal costing
  3. learning curve costing
  4. demand based costing


What is a Product Quiz

MCQ: Buying of products such as 'fast food' is an example of

  1. difficult products
  2. sought services
  3. sought products
  4. convenient products


Market Segmentation Quiz

MCQ: 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Buyer Decision Process for New Products Quiz

MCQ: Tendency of difficult understanding related to use of market offering is called

  1. relative advantage
  2. complexity
  3. communicability
  4. compatibility


Product Life Cycle Strategies Quiz

MCQ: Process of changing one or more elements of marketing mix to improve sales is classified as

  1. modifying marketing mix
  2. modifying raw material schedule
  3. modifying the product
  4. modifying the market