Business Markets Quiz Questions and Answers PDF Download eBook
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Quiz on Business Markets PDF Download eBook
MCQ: The Macro environment of any company or organization includes
- the cultural environment
- the demographic environment
- customers in international markets
- both a and b
D
MCQ: The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as
- event marketing
- sponsored marketing
- online marketing
- off deal marketing
C
MCQ: The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as
- promotional pricing
- short term pricing
- quick pricing
- cyclical pricing
A
MCQ: The suitable example of 'The Selling Concept' is
- Insurance or blood donations
- Lenovo
- Southwest Airlines
- Bottled water industry
A
MCQ: The series of steps that must be followed by sales people is classified as
- marketing process
- selling process
- intermediation process
- nominal process
B