Market Segmentation MCQ (Multiple Choice Questions) PDF - 74

MCQ 366: The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 367: The after-sale services are part of

1. segmented products
2. less convenient products
3. augmented products
4. convenient tangible products

MCQ 368: The fourth step in process of new product development is

1. developing marketing strategy
2. developing production schedule
3. developing introductory test
4. developing new candidate's pool

MCQ 369: The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as

1. franchise organization
2. member organization
3. link organization
4. administered organization

MCQ 370: The market segmentation based on customers race and nationality is an example of

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation