Market Segmentation Questions and Answers 74 PDF eBook Download

Learn market segmentation quiz questions and answers, market segmentation MCQ with answers pdf 74 to study online marketing degree courses. Practice "customer driven marketing strategy" quiz, market segmentation Multiple Choice Questions (MCQs) to practice marketing test with answers for online marketing degree. Free market segmentation MCQs, managing new-product development, multi channel marketing, organizational approach, types of retailers, market segmentation test prep for online business administration degree.

"The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as", market segmentation Multiple Choice Questions (MCQs) with choices demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation for online college classes. Learn customer driven marketing strategy questions and answers to improve problem solving skills for online colleges for business management.

Quiz Questions on Market Segmentation 74 PDF eBook Download

Market Segmentation Quiz

MCQ: The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Types of Retailers Quiz

MCQ: The after-sale services are part of

  1. segmented products
  2. less convenient products
  3. augmented products
  4. convenient tangible products

C

Organizational Approach Quiz

MCQ: The fourth step in process of new product development is

  1. developing marketing strategy
  2. developing production schedule
  3. developing introductory test
  4. developing new candidate's pool

A

Multi Channel Marketing Quiz

MCQ: The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as

  1. franchise organization
  2. member organization
  3. link organization
  4. administered organization

A

Managing New-Product Development Quiz

MCQ: The market segmentation based on customers race and nationality is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B