Managing Marketing Effort Multiple Choice Questions (MCQ) PDF - 16

MCQ 76: The international markets can be segmented on the basis of factors such as

1. geographic location
2. cultural factors
3. economic factors
4. all of above

MCQ 77: As soon as the ideas are shortlisted, the best idea leads to development of

1. product concept
2. production phase
3. production screening
4. none of above

MCQ 78: The adopter group 'late majority' is classified as

1. deliberate
2. guided by respect
3. skeptical
4. tradition bound

MCQ 79: The kind of product mix and marketing mix which appeals large number of buyers is called

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 80: The field sales force is also called as

1. inside sales force
2. outside sales force
3. channel intermediaries
4. none of the above