Vertical Marketing Systems MCQ (Multiple Choice Questions) PDF - 110

MCQ 546: The customer buying behavior such as little planning before buying products is included in

1. convenient specialty products
2. unsought products
3. sought products
4. convenient products

MCQ 547: The price on which it is limit that no less profits would be accepted less than this price is classified as

1. cost ceiling
2. cost floor
3. price ceiling
4. price floor

MCQ 548: The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called

1. organizational climate
2. media climate
3. sales climate
4. outbound climate

MCQ 549: The particular communication that must be achieve within definite target audience within specific time is classified as

1. message decision
2. media decision
3. advertising objective
4. advertising evaluation

MCQ 550: The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation