What is a Product Multiple Choice Questions (MCQ) PDF - 108

MCQ 536: The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as

1. limited service retailers
2. super retailers
3. full-service retailers
4. self-service retailers

MCQ 537: The firm can obtain new product by

1. acquisition
2. repetition
3. merger
4. new packaging of product

MCQ 538: The communication channels such as buzz marketing and word-of-mouth influence are classified as

1. non-personal communication channels
2. non-emotional communication channels
3. personal communication channels
4. irrational communication channels

MCQ 539: The business buying situation in which the order is placed for first time is

1. new task
2. modified rebuy
3. straight rebuy
4. solutions selling

MCQ 540: In marketing, the potential customer's familiarity with advertising creates

1. brand familiarity
2. brand conviction
3. both a and b
4. none of above