Principles of Marketing MCQs - Chapter 11

Marketing Channels Quiz Questions and Answers PDF - 7

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The Quiz: In marketing intermediaries, way of distribution in which product is stocked in many possible outlets is classified as; "Marketing Channels" App Download iOS & Android (Free) with answers exclusive dealing, inclusive distribution, selective distribution and intensive distribution for marketing certifications online. Study multi channel marketing quiz questions, download Amazon eBook (Free Sample) for online classes for business management degree.

Marketing Channels Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: In marketing intermediaries, the way of distribution in which the product is stocked in many possible outlets is classified as

inclusive distribution
exclusive dealing
selective distribution
intensive distribution

MCQ 32: If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is

MCQ 33: Selection of one or more segments to enter is called

Market segmentation
Targeting
Differentiation
Positioning

MCQ 34: The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as

vertical marketing system
static distribution channel
conventional distribution channel
horizontal marketing system

MCQ 35: The most crucial and first step in marketing process is

Designing a marketing strategy
Create customer delight
Understanding customer needs and wants
Capturing value from customers

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