Principles of Marketing MCQs - Chapter 11

Marketing Channels MCQ (Multiple Choice Questions) PDF - 6

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Marketing Channels Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The types of consumer products are

Two types
Three types
Four types
Five types

MCQ 27: The whole marketing strategy of a company should support

Point of Differentiation
Positioning strategy
Targeting
Both b & c

MCQ 28: The logistic network which moves the materials from suppliers to the manufacturing unit is classified as

inbound distribution
outbound distribution
forward distribution
reverse distribution

MCQ 29: The market which is segmented on the basis of negative and hostile attitude toward product is considered as

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 30: The convenience products in industrial markets are also called as

industry supplies
industry services
industry capital items
industry material and parts

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