Principles of Marketing MCQs - Chapter 6

Customer Driven Marketing Strategy Trivia Questions and Answers PDF - 16

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Customer Driven Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 16

MCQ 76: The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as

corporate website
marketing website
branding website
viral website

MCQ 77: Value proposition consists of

Differentiation
Segmentation & targeting
Positioning
Both a and c

MCQ 78: The types of major online marketing domains includes

business to consumer
business to business
consumer to business
all of above

MCQ 79: The online journals where people post their reviews and thoughts on narrow topic are classified as

business domain website
corporate website
blogs
marketing website

MCQ 80: The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as

direct mail marketing
kiosk marketing
catalog marketing
premium marketing

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