Principles of Marketing MCQs - Chapter 6
Customer Driven Marketing Strategy Quiz Questions and Answers PDF - 15
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The Quiz: In 'Butterflies' group, the customer needs and company's market offering has; "Customer Driven Marketing Strategy" App Download iOS & Android (Free) with answers little fit, good fit, strong fit and limited fit to learn marketing certificate courses. Study market targeting quiz questions, download Amazon eBook (Free Sample) for BS degree in business administration.
Customer Driven Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 15
MCQ 71: In 'Butterflies' group, the customer needs and company's market offering has
- Good fit
- Little fit
- Strong fit
- Limited fit
MCQ 72: The kind of online marketing domain which is initiated by business to target the business is classified as
- consumer to business domain
- consumer to consumer domain
- business to consumer domain
- business to business domain
MCQ 73: A company's future value of customer base is
- Share of customer
- Customer equity
- Customer lifetime value
- All of above
MCQ 74: The 'outside in' perspective is another name of
- The selling concept
- The product concept
- The marketing concept
- The production concept
MCQ 75: Considering individual customers, the purchasing portion of each buyer is called
- Share of customer
- Customer equity
- Customer lifetime value
- None of above
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- Consumer's primary motivation does not include
- Factors that can help in differentiation of services include
- A company can create differentiation for its product with the help of
- Long-term social and economic changes on a highly large scale is classified as
- Type of auctions which considers both situations such as, many buyers and
- Collection of individual customer comprehensive information which is accessible and actionable is classified as
Customer Driven Marketing Strategy MCQ Book Questions
- Product strategy according to which product is marketed without any change in
- Kind of joint venture according to which company joins hands with foreign
- Division of market on the basis of marital status of consumers such
- Way of entering into foreign markets by partnering with other firms to
- Companies that practice online marketing into their traditional operations are classified as
- Direct marketing through which products are sold directly to customer on phone call is classified as