BBA Marketing Online Courses

Chapter 5: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 5

Consumer Markets and Buyer Behavior Trivia Questions and Answers PDF - 16

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Consumer Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 16

MCQ 76: The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as

  1. promotional pricing
  2. short term pricing
  3. quick pricing
  4. cyclical pricing

MCQ 77: The second step in new product development is

  1. idea generation
  2. product development
  3. idea screening
  4. business screening

MCQ 78: In business buying process, the group having informal or formal power of approving suppliers is classified as

  1. user
  2. influencer
  3. decider and gatekeeper
  4. buyer

MCQ 79: According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of

  1. real
  2. win
  3. worth doing
  4. less worthy

MCQ 80: The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as

  1. freight on board origin pricing
  2. zone pricing
  3. basing point pricing
  4. uniform delivered pricing

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Consumer Markets & Buyer Behavior App (Android & iOS)

Consumer Markets & Buyer Behavior App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (iOS & Android)