Principles of Marketing MCQs - Chapter 5
Consumer Markets and Buyer Behavior Quiz Questions and Answers PDF - 15
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Consumer Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 15
MCQ 71: The new product pricing strategy through which the companies set lower prices to gain large market share is classified as
- optional product pricing
- skimming pricing
- penetration pricing
- captive product pricing
MCQ 72: The SBU's considered as 'Cash Cows' requires
- Heavy investment
- Less investments
- More marketing
- Both a and c
MCQ 73: In business buying process, the group who manage and control information flow is classified as
- user
- influencer
- decider
- gatekeeper
MCQ 74: The stage in buying behavior which follows supplier's selection and discuss final specification of raw materials is classified as
- supplier selection
- proposal solicitation
- supplier search
- order-routine specification
MCQ 75: In business buying process, the one who uses the product is called
- user
- influencer
- decider and gatekeeper
- buyer
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Consumer Markets & Buyer Behavior MCQ Book Questions
- All the individuals and units involved in purchasing process are classified as
- Perceptions of the customer about the value of products are considered to set the
- Whole sellers and retailers buying behavior is classified as
- Sales force structure in which a sales representative is assigned to geographical
- Value creating activities carried by internal departments of company are classified as
- Business buying situation in which the buyer reorders the same product is classified as