Business Markets and Buyer Behavior Multiple Choice Questions 1 PDF Book Download

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MCQs on Business Markets & Buyer Behavior Test 1 PDF Book Download

MCQ: Generation born before 1964 and after World War II is classified as

  1. generation X
  2. generation Y
  3. baby boomers
  4. both a and b


MCQ: Factors that affect Company's ability to maintain customer relationships are known as

  1. Marketing environment
  2. Marketing dashboard
  3. Marketing plan
  4. Both a and b


MCQ: Most successful products are those which are

  1. differentiated
  2. solve customer problems
  3. offering customer value proposition
  4. all of above


MCQ: Lexus targets customer regardless of country in which they lived - "global elite" segment, this is called

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation


MCQ: Top management sets company's

  1. Mission
  2. Objectives
  3. Vision
  4. All of above