Business Markets and Buyer Behavior Multiple Choice Questions and Answers PDF Book Download

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"The generation born before 1964 and after World War II is classified as" Multiple Choice Questions (MCQs) on business markets and buyer behavior with choices generation y, generation x, baby boomers, and both a and b for best online colleges for business administration. Practice jobs' assessment test, online learning business markets quiz questions for online business administration and management degree.

MCQs on Business Markets & Buyer Behavior Quiz 1 PDF Book Download

MCQ: The generation born before 1964 and after World War II is classified as

  1. generation X
  2. generation Y
  3. baby boomers
  4. both a and b

C

MCQ: The factors that affect Company's ability to maintain customer relationships are known as

  1. Marketing environment
  2. Marketing dashboard
  3. Marketing plan
  4. Both a and b

A

MCQ: The most successful products are those which are

  1. differentiated
  2. solve customer problems
  3. offering customer value proposition
  4. all of above

D

MCQ: Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation

A

MCQ: Top management sets the company's

  1. Mission
  2. Objectives
  3. Vision
  4. All of above

D