Principles of Marketing MCQs - Chapter 2

Business Markets and Buyer Behavior Trivia Questions and Answers PDF - 4

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Business Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: A company's microenvironment, the 'local publics' consists of

Environmental organizations
Editorial opinion
Community organizations
Both a and b

MCQ 17: For marketing success, it is required to build relationships with

Suppliers & customers
Marketing intermediaries
Competitors
All of above

MCQ 18: The Macro environment of any company or organization includes

the cultural environment
the demographic environment
customers in international markets
both a and b

MCQ 19: The 'idea generation' stage in new product development process does not include

internal idea sources
external idea sources
crowdsourcing
on-boarding

MCQ 20: The systematic planning for new products and customer driven strategy must be created for

finding and growing products
delivering superior value
gaining customer lifetime value
all of above

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