BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 71

Building Customer Value Satisfaction and Loyalty Quiz PDF: Questions and Answers - 71

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Building Customer Value Satisfaction & Loyalty Questions and Answers PDF Download: Quiz 71

MCQ 351: All the costs customer expects to incur to buy any market offering is called

A) total economic cost
B) total functional cost
C) total customer cost
D) total sampling cost

MCQ 352: In sampling plan, the question 'how many people the Company should survey' is the part of

A) sampling size
B) sampling unit
C) sampling scale
D) sampling procedure

MCQ 353: The attack strategy challenger spots areas where the competitors are underperforming is considered as

A) technological attack
B) geographic attack
C) strategic attack
D) planned attack

MCQ 354: The stage which describes extrinsic properties to meet customer's social needs is considered as

A) brand salience
B) brand performance
C) brand imagery
D) brand feelings

MCQ 355: The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as

A) English auctions
B) Dutch auctions
C) equalizing-bid auctions
D) Australian auctions

BBA Marketing Management Exam Prep Tests

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)