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Quiz on Developing Brand Positioning MCQs with Answers 72 PDF eBook Download

Developing Brand Positioning Quiz

MCQ: Three main ways to convey brand's category membership are classified as

  1. announcing category benefits
  2. comparing to examples
  3. relying product description
  4. all of the above


Corporate and Division Strategic Planning Quiz

MCQ: First level of planning starts with

  1. corporate planning
  2. division planning
  3. business planning
  4. product planning


What is Brand Equity Quiz

MCQ: Higher levels of energy and differentiation are shown by

  1. strong new brands
  2. existing brands
  3. faded brands
  4. failed brands


Forecasting and Demand Measurement Quiz

MCQ: Set of customer's having interest in market offering but lack of access to it is called

  1. potential market
  2. available market
  3. target market
  4. penetrated market


What is Organizational Buying Quiz

MCQ: Buying situations in business markets include

  1. straight rebuy
  2. new task
  3. modified rebuy
  4. all of the above