Decision Making Theory and Economics Quiz Questions and Answers PDF - 45

MCQ 221: The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as

1. prospect theory
2. integration theory
3. segregation theory
4. alternative theory

MCQ 222: The analysis of society is based on views of ourselves, others and nature is classified as

1. demographic analysis
2. socio cultural environment analysis
3. competitor's analysis
4. natural environment analysis

MCQ 223: The whole cluster of benefits when company promises to deliver through its market offering is called

1. value proposition
2. customer proposition
3. product proposition
4. brand proposition

MCQ 224: The marketing strategy in which a firm sells different segments and offers different product is classified as

1. individual marketing
2. differentiated marketing
3. mass marketing
4. niche marketing

MCQ 225: According to service quality model, the ability to provide the service accurately and dependably is classified as

1. empathy
2. reliability
3. responsiveness
4. assurance