Marketing Channels and Value Networks MCQ (Multiple Choice Questions) PDF - 46

MCQ 226: In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as

1. facilitators
2. terminators
3. merchants
4. agents

MCQ 227: The compelling images which appeal the customer's psychological needs is considered as

1. employee differentiation
2. process differentiation
3. image differentiation
4. working differentiation

MCQ 228: The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as

1. loss leader pricing
2. cash rebates
3. special customer pricing
4. special event pricing

MCQ 229: The form of countertrade in which seller receives some money and some goods for due payments is classified as

1. offset
2. buy back arrangement
3. barter
4. compensation deal

MCQ 230: In the product hierarchy, the product classes that help in satisfying core needs are considered as

1. product line
2. product class
3. need family
4. product family