Marketing Channels and Value Networks Multiple Choice Questions (MCQ) PDF - 32

MCQ 156: Considering marketing channels, the examples of facilitators are

1. sales agents
2. wholesalers
3. independent warehouses
4. retailers

MCQ 157: The strategy based on the intermediaries involve in marketing channels do not include

1. exclusive distribution
2. descriptive distribution
3. intensive distribution
4. selective distribution

MCQ 158: The price increasing technique in which customers are asked to pay today's price as well as inflation increased before delivery of goods is classified as

1. escalator clauses
2. reduction of discounts
3. unbundling
4. delayed quotation pricing

MCQ 159: The defense stating occupation of most desirable place in customer's perception is considered as

1. position defense
2. flank defense
3. counter defense
4. offensive defense

MCQ 160: When a firm offers logistical services for some other company's product, it is said to be

1. logistic alliance
2. production alliances
3. raw materials alliance
4. employee alliances