Developing Brand Positioning Quiz PDF: Questions and Answers - 31

MCQ 151: The brand attributes associations that are not unique but similar to some other brands are classified as

1. points of disparity
2. points of parity
3. points of difference
4. similar attributes

MCQ 152: The price cutting technique leads to various possible traps including

1. price-war traps
2. shallow-pockets traps
3. low-quality traps
4. all of above

MCQ 153: The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as

1. peripheral heuristic
2. anchoring heuristic
3. geographical heuristic
4. adjusting heuristic

MCQ 154: The collection of data through primary and secondary data sources is classified as

1. data sources
2. observational research
3. objective research
4. applied research

MCQ 155: The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of

1. internal factors
2. external factors
3. social classes
4. economic variables