Channel Design Decision Quiz PDF: Questions and Answers - 27

MCQ 131: The unit numbers permitted by channels for a typical customer in one single purchase is classified as

1. shopper size
2. lot size
3. spatial size
4. jobber size

MCQ 132: The technique of asking respondents for completing presented sentences is said to be

1. completely unstructured
2. word association
3. sentence completion
4. thematic appreciation test

MCQ 133: The 'consumer's satisfaction' level is classified as

1. unit metrics
2. procedural metrics
3. marketing external metrics
4. sampling metrics

MCQ 134: The strategy of using individual family brand names is referred as

1. house of brands
2. strategy house
3. house of products
4. extended strategy

MCQ 135: The situation when companies use two or more different channels is classified as

1. facilitator marketing
2. interchanging marketing
3. integrated marketing
4. multichannel marketing