BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 28

Components of Modern Marketing information System Multiple Choice Questions (MCQ) PDF - 28

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Components of Modern Marketing information System Questions and Answers PDF Download: Quiz 28

MCQ 136: The marketing intelligence helps to gather

A) data based on real happenings
B) data based on results
C) data based on raw materials
D) data based on sales

MCQ 137: The total number of product items included in the product mix is classified as

A) depth of product mix
B) consistency of product mix
C) width of product mix
D) length of product mix

MCQ 138: The sales goals set for company division or product lines are referred as

A) sales quota
B) production quota
C) demand potential
D) marketing expenses quota

MCQ 139: The defense which supports possible counterattack of other marketer's is classified as

A) counter defense
B) offensive defense
C) position defense
D) flank defense

MCQ 140: The process of managing information about customers to maximize loyalty is said to be

A) company relationship management
B) supplier management
C) retailer's management
D) customer relationship management

BBA Marketing Management Exam Prep Tests

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Components of Modern Marketing information System App (Android & iOS)

Components of Modern Marketing information System App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)