Five Stage Model in Buying Decision Process Quiz PDF: Questions and Answers - 159

MCQ 791: The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as

1. adding an important feature
2. triggering emotions to personal values
3. linking product to engaging issue
4. linking product to personal situation

MCQ 792: The ability of company to meet the product demands of each customer is classified as

1. mass effectivity
2. mass customization
3. consumption system
4. mass productivity

MCQ 793: All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as

1. conditions of sale
2. territorial rights of distributor's
3. territorial rights of producers
4. intensive policy

MCQ 794: The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of

1. location pricing
2. channel pricing
3. customer segment pricing
4. product-form pricing

MCQ 795: The company may expand its share in market is shown in share-penetration index, which is

1. low market penetration index
2. high market penetration index
3. fixed index
4. zero index