Analyzing Macro Environment MCQ (Multiple Choice Questions) PDF - 158

MCQ 786: The events occur in a sequence that are often predictable and shape the market future is best classified as

1. trend
2. mega trend
3. minor fad
4. market disaster

MCQ 787: In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as

1. energized differentiation
2. energized similarities
3. perceived differences
4. perceived similarities

MCQ 788: The determinants of service quality in service-quality model includes

1. reliability and empathy
2. responsiveness
3. assurance and tangibles
4. all of the above

MCQ 789: In the value creation, 'providing the value' phase includes

1. determining specific features
2. determining product price
3. determining product inventory
4. both A and B

MCQ 790: The examples of natural products include

1. cotton and jute
2. fruits and vegetables
3. wheat and livestock
4. iron ore and lumber