BBA Marketing Management MCQs - Chapter 14

Product Strategy Setting Trivia Questions and Answers PDF - 8

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Product Strategy Setting Questions & Answers PDF Download: MCQ Quiz 8

MCQ 36: The type of goods that are tangible in nature and can be consumed in few uses are classified as

durable goods
non-durable goods
services
augmented goods

MCQ 37: In the product hierarchy, the product variant or item is classified as

class and line type
need family type
stock type
stock keeping unit

MCQ 38: The product returns can be eliminated with better packaging, improved storage and transportation is classified as

uncontrollable returns
controllable returns
capital returns
differential returns

MCQ 39: In fifth level of customer value hierarchy, the marketer converts the augmented products into

expected products
basic product
augmented products
potential product

MCQ 40: The kind of convenience goods that are purchased by consumers for an urgent need are classified as

homogeneous goods
emergency goods
impulse goods
staples

BBA Marketing Management Mock Tests

Developing Marketing Strategies and Plans MCQs

Conducting Marketing Research MCQs

Creating Brand Equity MCQs

Creating Long-term Loyalty Relationships MCQs

Product Strategy Setting MCQs

Designing and Managing Services MCQs

Developing Pricing Strategies MCQs

Analyzing Business Markets MCQs

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