BBA Marketing Management MCQs - Chapter 14
Product Strategy Setting Multiple Choice Questions (MCQ) PDF - 2
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The MCQ: Goods that are frequently and immediately bought by consumer's are classified as; "Product Strategy Setting" App Download Android & iOS (Free) with answers specialty goods, unsought goods, convenience goods and shopping goods for online marketing certificate programs. Practice consumer goods classification quiz questions, download Apple Book (Free Sample) for best online business management degree.
Product Strategy Setting Questions & Answers PDF Download: MCQ Quiz 2
MCQ 6: The goods that are frequently and immediately bought by consumer's are classified as
- unsought goods
- specialty goods
- convenience goods
- shopping goods
MCQ 7: The goods that enter completely into manufacturing of the product are classified as
- supplies services
- materials and parts
- capital items
- business services
MCQ 8: The long lasting products that facilitate the development of the finished product is classified as
- capital items
- natural items
- farm items
- heterogeneous items
MCQ 9: In third level of customer value hierarchy, the marketer creates the basic products into
- expected products
- basic product
- augmented products
- potential product
MCQ 10: The total number of product items included in the product mix is classified as
- depth of product mix
- consistency of product mix
- width of product mix
- length of product mix
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Countries having industrial economic structure are
- Segment whose size, purchasing power of customers and profiles of the customers
- Marketers can build up demand of a particular product by
- Third step in new product development is
- If the variable cost is $40 for and the fixed cost is $20 then the total cost is
- Researcher selects sample which is at his most ease is
Product Strategy Setting MCQ Book Questions
- According to customer value hierarchy, the second level is one in which
- Number of variants of each product offers in a line is classified as
- Group of related items in a large variety that performs tasks in
- System states the way, which users use the products and its related services is classified as
- Short term goods and services that are used to facilitate the management
- Researcher selects sample which is at his most ease is