BBA Marketing Management MCQs - Chapter 14
Product Strategy Setting Multiple Choice Questions (MCQ) PDF - 14
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Product Strategy Setting Questions & Answers PDF Download: MCQ Quiz 14
MCQ 66: The capital items include
- component parts and materials
- equipment and installations
- maintenance and repair items
- operating supplies
MCQ 67: The group of related items in a large variety that performs tasks in compatible manner is classified as
- product mix
- product system
- product assortment
- family and line of product
MCQ 68: The examples of farm products included
- fish and lumber
- iron ore
- wheat, cotton, fruits
- crude petroleum
MCQ 69: The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as
- homogeneous shopping goods
- heterogeneous shopping goods
- impulse shopping goods
- emergency shopping goods
MCQ 70: The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as
- durable goods
- non-durable goods
- services
- augmented goods
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Remembrance of good points that are related to choose a brand as
- Targeted promotion by the producers and resellers of market offerings is a
- Field sales force is also called as
- Marketing channel that involves no intermediaries to made their products available to
- Kind of information consumer obtains from advertising campaigns and sales people is classified as
- Segment that could be reached easily and well served is considered as
Product Strategy Setting MCQ Book Questions
- Group of products on the basis of tangibility and durability include
- Products can be differentiated on the basis of
- Type of goods that are tangible in nature and can be consumed
- Total features of the product functions, looks and features is classified as
- Example of products include
- Anything that can be offered by any manufacturers in market to satisfy