BBA Marketing Management MCQs - Chapter 14

Product Strategy Setting Trivia Questions and Answers PDF - 12

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Product Strategy Setting Questions & Answers PDF Download: MCQ Quiz 12

MCQ 56: The portable factory and office equipment such as hand tools, desks and personal computers are classified as

emergency items
repair items
equipment
operating supplies

MCQ 57: According to customer value hierarchy, the second level is one in which the marketer converts core benefits into

expected products
basic product
augmented products
potential product

MCQ 58: In fourth level of customer value hierarchy, the marketer converts the expected products into

expected products
basic product
augmented products
potential product

MCQ 59: The ways in which a company can do the product line stretching are

down-market stretch
up-market stretch
Two-way stretch
all of the above

MCQ 60: The measure of expected life of any product under stressful conditions is classified as

durability
performance quality
reliability
conformance quality

BBA Marketing Management Mock Tests

Analyzing Business Markets MCQs

Collecting Information and Forecasting Demand MCQs

Crafting Brand Positioning MCQs

Analyzing Consumer Markets MCQs

Integrated Marketing Channels MCQs

Creating Long-term Loyalty Relationships MCQs

Competitive Dynamics MCQs

Designing and Managing Services MCQs

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