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"The demand of business buyers is derived from", buyer decision process for new products Multiple Choice Questions (MCQ) with choices raw materials suppliers, final consumer demand, production controller, and logistic managers for online marketing degree programs. Learn consumer markets and buyer behavior questions and answers with free online certification courses for online business degree.
Buyer Decision Process for New Products Questions and Answers PDF Download eBook
MCQ: The demand of business buyers is derived from
- final consumer demand
- raw materials suppliers
- production controller
- logistic managers
A
MCQ: The theme of message content which directs to the audience sense of what is proper and right is classified as
- irrational appeal
- moral appeal
- rational appeal
- emotional appeal
B
MCQ: The competitive marketing strategies plays a role in companies
- positioning strategy
- targeting strategy
- differentiation
- market segmentation
B
MCQ: A company's microenvironment, the 'general publics' consists of
- minority groups
- stockholders
- Community organizations
- public image
D
MCQ: The retail stores such as Wal-Mart and Target are examples of
- specialty stores
- department store
- discount store
- super store
C