Market Segmentation Quiz Questions 74 Tests pdf Download

Practice market segmentation quiz, BBA marketing priciples quiz 74 to learn. Free marketing MCQs questions and answers to learn market segmentation MCQs with answers. Practice MCQs to test knowledge on market segmentation, types of retailers, organizational approach, multi channel marketing, managing new-product development worksheets.

Free market segmentation worksheet has multiple choice quiz question as market which is divided on basis of 'income scale and family size of customers' is an example of, answer key with choices as geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation to test study skills. For eLearning, study online customer driven marketing strategy multiple choice questions based quiz question and answers.

Quiz on Market Segmentation Quiz pdf Download Worksheet 74

Market Segmentation Quiz

MCQ. Market which is divided on basis of 'income scale and family size of customers' is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Types of Retailers Quiz

MCQ. Considering types of retailers, store which only carries limited product line is classified as

  1. specialty stores
  2. department store
  3. discount store
  4. super store


Organizational Approach Quiz

MCQ. Major types of retail organizations includes

  1. corporate chains
  2. retailer cooperatives
  3. voluntary chains
  4. all of above


Multi Channel Marketing Quiz

MCQ. Number of intermediaries that made products or services available to final customer are classified as

  1. flexible channels
  2. chain of channels
  3. channel levels
  4. marketing levels


Managing New-Product Development Quiz

MCQ. Type of product development which is systematic, holistic and not compartmentalized is said to be

  1. customer centered product development
  2. team based product development
  3. systematic product development
  4. concentration based development