Market Segmentation Quiz Questions and Answers 74 PDF Download

Practice market segmentation quiz, BBA marketing priciples quiz 74 for online learning. Free marketing MCQs questions and answers to practice market segmentation MCQs with answers. Practice MCQs to test knowledge on market segmentation, types of retailers, organizational approach, multi channel marketing, managing new-product development worksheets.

Free market segmentation worksheet has multiple choice quiz question as market which is divided on basis of 'income scale and family size of customers' is an example of, answer key with choices as geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation problem solving to test study skills. For online learning, viva help and jobs' interview preparation tips, study customer driven marketing strategy multiple choice questions based quiz question and answers.

Quiz on Market Segmentation Quiz PDF Download Worksheet 74

Market Segmentation Quiz

MCQ. The market which is divided on the basis of 'income scale and family size of customers' is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

Types of Retailers Quiz

MCQ. Considering types of retailers, the store which only carries limited product line is classified as

  1. specialty stores
  2. department store
  3. discount store
  4. super store

A

Organizational Approach Quiz

MCQ. The major types of retail organizations includes

  1. corporate chains
  2. retailer cooperatives
  3. voluntary chains
  4. all of above

D

Multi Channel Marketing Quiz

MCQ. The number of intermediaries that made products or services available to final customer are classified as

  1. flexible channels
  2. chain of channels
  3. channel levels
  4. marketing levels

C

Managing New-Product Development Quiz

MCQ. The type of product development which is systematic, holistic and not compartmentalized is said to be

  1. customer centered product development
  2. team based product development
  3. systematic product development
  4. concentration based development

C