Market Segmentation Quiz Questions and Answers PDF Download eBook
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Quiz on Market Segmentation PDF Download eBook
MCQ: The kind of online marketing domain which is initiated by business to target the business is classified as
- consumer to business domain
- consumer to consumer domain
- business to consumer domain
- business to business domain
D
MCQ: A company's future value of customer base is
- Share of customer
- Customer equity
- Customer lifetime value
- All of above
B
MCQ: The market segmentation based on customers seeking brands that deliver benefits is example of
- geographic segmentation
- income segmentation
- psychographic segmentation
- benefit segmentation
D
MCQ: Public relations' can be classified as
- Place
- Product
- Price
- Promotion
D
MCQ: The type of reduction made from list price is classified as
- bargained reduction
- discount
- allowance
- price segment
C