Market Segmentation Quiz Questions and Answers 145 PDF Download

Learn market segmentation quiz, BBA marketing priciples quiz 145 for online learning. Free marketing MCQs questions and answers to practice market segmentation MCQs with answers. Practice MCQs to test knowledge on market segmentation, market targeting, macroenvironment, characteristics affecting consumer behavior, retail sales worksheets.

Free market segmentation worksheet has multiple choice quiz question as market divided on basis of social class as 'lower lowers, upper lowers and middle class' is example of, answer key with choices as geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation problem solving to test study skills. For online learning, viva help and jobs' interview preparation tips, study customer driven marketing strategy multiple choice questions based quiz question and answers.

Quiz on Market Segmentation Quiz PDF Download Worksheet 145

Market Segmentation Quiz

MCQ. The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Market Targeting Quiz

MCQ. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing


Macroenvironment Quiz

MCQ. The study of human population in context of gender, race and occupation is called

  1. the demographic environment
  2. the cultural environment
  3. the economic environment
  4. the natural environment


Characteristics affecting Consumer Behavior Quiz

MCQ. The subcultures includes

  1. nationalities
  2. racial groups
  3. geographic regions
  4. all of above


Retail Sales Quiz

MCQ. The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as

  1. exclusive marketing
  2. shopper marketing
  3. outbound marketing
  4. inbound marketing