BBA Marketing Quiz, Notes & Technology Articles

Market Segmentation Quiz Questions 145 Tests pdf Download

Practice market segmentation quizzes, BBA marketing priciples quiz 145 to learn. Free marketing MCQs questions and answers to learn market segmentation MCQs with answers. Practice MCQs to test knowledge on market segmentation, market targeting, macroenvironment, characteristics affecting consumer behavior, retail sales worksheets.

Free market segmentation worksheet has multiple choice quiz questions as market divided on basis of social class as 'lower lowers, upper lowers and middle class' is example of, answer key with choices as geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation to test study skills. For eLearning, study online customer driven marketing strategy multiple choice questions based quiz questions and answers.

Quiz on Market Segmentation Quiz pdf Download Worksheet 145

Market Segmentation Quiz

MCQ. Market divided on basis of social class as 'lower lowers, upper lowers and middle class' is example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

Market Targeting Quiz

MCQ. If company ignores market segment differences by offering single market offering then this marketing strategy is classified as

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

A

Macroenvironment Quiz

MCQ. Study of human population in context of gender, race and occupation is called

  1. demographic environment
  2. cultural environment
  3. economic environment
  4. natural environment

A

Characteristics affecting Consumer Behavior Quiz

MCQ. Subcultures includes

  1. nationalities
  2. racial groups
  3. geographic regions
  4. all of above

D

Retail Sales Quiz

MCQ. Use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as

  1. exclusive marketing
  2. shopper marketing
  3. outbound marketing
  4. inbound marketing

B