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Marketing Manager Interview Questions with Answers PDF Download

Learn marketing management to practice marketing manager interviewing questions and answers for jobs with topics, discounts and allowances, corporate and division strategic planning, target return pricing, business unit strategic planning, marketing and customer value, differential pricing, auction type pricing, geographical pricing, value pricing, estimating costs

Interview Questions on Marketing Manager

Question: Discount in a well manner way on performance, awarded by manufacturers to members of distribution channels is classified as

Question: Business can be defined in dimensions of

Question: Price of product is subtracted from variable cost than divided by fixed cost for calculation is

Question: Design strategy of business includes

Question: First phase of value creation in sequence is

Question: Price discrimination in which same market offers it's priced at two different levels, on basis of consumer perception is classified as

Question: Organizational division which makes decision on amount of available resources is part of

Question: Type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as

Question: Plausible representation of possible future based on assumptions is called

Question: Strategies such as vertical and horizontal integration are classified as

Question: Considering Dutch auctions, technique in which auctioneer lower announced price till bidder accepts price is used in situation of

Question: Form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called

Question: Pricing technique according to which seller's charge high prices every day and offer low prices on temporary basis is classified as

Question: Considering accumulated production experience, decreasing in average cost is classified as

Question: Price discrimination in which seller charges different prices for different classes for buyers is classified as

Question: A tool or process used to create more value for customer is

Question: An area that company can profitably satisfies according to buyer's needs is called

Question: When good opportunities exist outside present business, this is called

Question: Activities in researching and developing with high quality is part of

Question: An instrument for directing and coordinating whole market effort is called as

Question: In hypercompetitive economy, a company can win only by tuning the

Question: Analysis of opportunities and threats include

Question: Price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as

Question: Process of defining business, shaping its scope and repositioning brand entity is part of

Question: When a company agrees to promote product of other company it is classified as

Question: Technique that allows company to determine price which helps in yielding targeted return on investment is classified as

Question: First step in procedure of setting price is to

Question: Price cutting technique leads to various possible traps including

Question: Price increasing technique in which customers are asked to pay today's price as well as inflation increased before delivery of goods is classified as

Question: When a firm offers logistical services for some other company's product, it is said to be

Marketing Management MCQs: Multiple Choice Questions and Answers (Quiz & Tests with Answer Keys)