Vertical Marketing Systems Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The farms products such as livestock, vegetables, wheat and cotton are best classified as

1. materials and parts in industrial product
2. supplies and services
3. capital items
4. consumer products

MCQ 2: The 'cars', 'food items' and computers are best classified as

1. tangible products
2. exchange of goods
3. product marketing
4. ownership of nothing

MCQ 3: The industrial products are classified on the basis of

1. types of customers
2. types of usage
3. types of quantity
4. types of positioning

MCQ 4: The natural products such as fish, crude petroleum and iron are classified as

1. convenience consumer products
2. specialty consumer products
3. materials and parts in industrial product
4. capital items

MCQ 5: The customer buying behavior such as little planning before buying products is included in

1. convenient specialty products
2. unsought products
3. sought products
4. convenient products