Understanding Marketplace and Customer Needs MCQs Quiz Online PDF Download

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MCQs on Understanding Marketplace and Customer Needs Quiz PDF Download

MCQ. Process of selecting segments to serve by offering product is referred as

  1. Market segmentation
  2. Targeting
  3. Marketing
  4. Both a and b

B

MCQ. Major environmental forces are

  1. Suppliers & consumers
  2. Company & competitors
  3. Marketing intermediaries
  4. None of the above

A

MCQ. Marketing myopia is to pay attention to

  1. Product offered by company
  2. Benefits produced by products
  3. Experiences associated with products
  4. None of above

A

MCQ. Market offering can be combination of

  1. product & services
  2. Information
  3. Places
  4. All of above

D

MCQ. Market consists of

  1. Potential buyers
  2. Actual buyers
  3. Both a and b
  4. None of the above

C