Understanding Marketplace and Customer Needs MCQs Test Online PDF Download

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MCQ on Understanding Marketplace and Customer NeedsQuiz PDF Download

MCQ: Process of selecting segments to serve by offering product is referred as

  1. Market segmentation
  2. Targeting
  3. Marketing
  4. Both a and b


MCQ: Major environmental forces are

  1. Suppliers & consumers
  2. Company & competitors
  3. Marketing intermediaries
  4. None of the above


MCQ: Marketing myopia is to pay attention to

  1. Product offered by company
  2. Benefits produced by products
  3. Experiences associated with products
  4. None of above


MCQ: Market offering can be combination of

  1. product & services
  2. Information
  3. Places
  4. All of above


MCQ: Market consists of

  1. Potential buyers
  2. Actual buyers
  3. Both a and b
  4. None of the above