Setting Goals and Advertising Objectives MCQs Test Online PDF Book Download

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MCQ on Setting Goals and Advertising ObjectivesQuiz Book Download

MCQ: Particular communication that must be achieve within definite target audience within specific time is classified as

  1. message decision
  2. media decision
  3. advertising objective
  4. advertising evaluation

C

MCQ: Possible objectives of advertising includes

  1. persuasive advertising
  2. reminder advertising
  3. reminder advertising
  4. all of above

D

MCQ: Approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

  1. rational style
  2. persuasive style
  3. creative style
  4. execution style

D

MCQ: Firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating advertising programs is called

  1. advertising agency
  2. managing agency
  3. research agency
  4. rational agency

A

MCQ: Resources and dollars allocated to companies or products promotional program are classified as

  1. advertising messages
  2. advertising budget
  3. advertising strategy
  4. advertising objective

B