Setting Goals and Advertising Objectives MCQs Quiz Online PDF eBook Download

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MCQs on Setting Goals and Advertising Objectives PDF eBook Download

MCQ: Pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as

  1. target costing
  2. marginal costing
  3. learning curve costing
  4. demand based costing

A

MCQ: Only element which is cause of income for company is

  1. price
  2. tax
  3. discount
  4. value added tax

A

MCQ: Major pricing strategies does not includes

  1. competition based pricing
  2. customer value based pricing
  3. cost based pricing
  4. discount and bonus pricing

D

MCQ: Sum of variable costs and fixed costs is called

  1. total costs
  2. overhead costs
  3. markup costs
  4. both a and b

A

MCQ: Second step of value based pricing is to

  1. determine incurred costs
  2. design product
  3. assess needs of customer
  4. set target price

D