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Promotional Mix Questions and Answers 98 PDF Download

Promotional mix quiz questions and answers, promotional mix MCQ with answers pdf 98 to study online marketing degree courses. Practice "marketing communications customer value" quiz, promotional mix Multiple Choice Questions (MCQs) to practice marketing test with answers for online marketing degree. Free promotional mix MCQs, managing new-product development, retail sales, new product development process, product life cycle strategies, promotional mix test prep for accredited online business administration degree.

"According to consumer promotion techniques, the cash refunds are also classified as", promotional mix Multiple Choice Questions (MCQs) with choices sweepstakes, price packs, point of purchase promotions, and cash rebates for general business degree online. Learn marketing communications customer value questions and answers to improve problem solving skills for online college classes.

Quiz Questions on Promotional Mix 98 PDF Download

Promotional Mix Quiz

MCQ: According to consumer promotion techniques, the cash refunds are also classified as

  1. price packs
  2. sweepstakes
  3. point of purchase promotions
  4. cash rebates

D

Product Life Cycle Strategies Quiz

MCQ: If the product ideas source is company's own research and development department, it is said to be

  1. internal idea sources
  2. external idea sources
  3. systematic idea sources
  4. resourcing

A

New Product Development Process Quiz

MCQ: The methods used to determine total budget for advertising its market offerings are

  1. affordable method
  2. competitive parity method
  3. percentage of sales method
  4. all of above

D

Retail Sales Quiz

MCQ: The reduction in prices made on larger purchases is classified as

  1. bargained reduction
  2. discount
  3. allowance
  4. price segment

B

Managing New-Product Development Quiz

MCQ: The 'differentiated marketing' is also called

  1. mass marketing
  2. segmented marketing
  3. concentrated marketing
  4. micromarketing

B