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Promotional Mix Questions and Answers PDF Download eBook
MCQ: According to consumer promotion techniques, the cash refunds are also classified as
- price packs
- sweepstakes
- point of purchase promotions
- cash rebates
D
MCQ: If the product ideas source is company's own research and development department, it is said to be
- internal idea sources
- external idea sources
- systematic idea sources
- resourcing
A
MCQ: The methods used to determine total budget for advertising its market offerings are
- affordable method
- competitive parity method
- percentage of sales method
- all of above
D
MCQ: The reduction in prices made on larger purchases is classified as
- bargained reduction
- discount
- allowance
- price segment
B
MCQ: The 'differentiated marketing' is also called
- mass marketing
- segmented marketing
- concentrated marketing
- micromarketing
B