Customer Databases & Direct Marketing Quiz Questions and Answers 9 PDF Download

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Quiz on Customer Databases & Direct Marketing Worksheet 9Quiz PDF Download

Customer Databases and Direct Marketing Quiz

MCQ: Comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called

  1. premium database
  2. customer database
  3. event database
  4. rebate database

B

What is a Product Quiz

MCQ: Product quality level is considered as part of

  1. actual product
  2. augmented product
  3. de-augmented product
  4. customer value

A

Geographical Price Quiz

MCQ: Pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as

  1. freight on board origin pricing
  2. zone pricing
  3. basing point pricing
  4. uniform delivered pricing

B

Developing Effective Marketing Communication Quiz

MCQ: Theme of message content which directs to audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

Market Segmentation Quiz

MCQ: Customer market division done on basis of 'compulsive, ambitious and outgoing customers' classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C