Customer Databases & Direct Marketing Quiz Questions and Answers 9 PDF Download

Customer databases and direct marketing quiz questions, learn BBA principles of marketing online test prep 9 for distance learning, online degrees courses. Colleges and universities courses' MCQs on direct and online marketing quiz, customer databases and direct marketing multiple choice questions and answers to learn marketing quiz with answers. Practice customer databases and direct marketing MCQs, GMAT test prep on market segmentation, developing effective marketing communication, geographical price, what is a product, customer databases and direct marketing practice test for online marketing mix courses distance learning.

Study customer databases and direct marketing online courses with multiple choice question (MCQs), comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called, for BBA degree and executive MBA in marketing degree questions with choices premium database, customer database, event database, rebate database with online business courses preparation for BBA, MBA and associate business degree programs. Learn direct and online marketing questions and answers with problem-solving skills assessment test for formative assessment of students with e-learning portal.

Quiz on Customer Databases & Direct Marketing Worksheet 9Quiz PDF Download

Customer Databases and Direct Marketing Quiz

MCQ: Comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called

  1. premium database
  2. customer database
  3. event database
  4. rebate database

B

What is a Product Quiz

MCQ: Product quality level is considered as part of

  1. actual product
  2. augmented product
  3. de-augmented product
  4. customer value

A

Geographical Price Quiz

MCQ: Pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as

  1. freight on board origin pricing
  2. zone pricing
  3. basing point pricing
  4. uniform delivered pricing

B

Developing Effective Marketing Communication Quiz

MCQ: Theme of message content which directs to audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

Market Segmentation Quiz

MCQ: Customer market division done on basis of 'compulsive, ambitious and outgoing customers' classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C