Customer Databases & Direct Marketing Quiz Questions and Answers 9 PDF Download

Learn customer databases & direct marketing quiz, online principles of marketing test 9 for distance learning, online courses. Free marketing MCQs questions and answers to learn customer databases & direct marketing MCQs with answers. Practice MCQs to test knowledge on customer databases and direct marketing with answers, market segmentation, developing effective marketing communication, geographical price, what is a product, customer databases and direct marketing test for online marketing mix courses distance learning.

Free customer databases & direct marketing online course worksheet has multiple choice quiz question: comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called with choices premium database, customer database, event database and rebate database with problems solving answer key to test study skills for online e-learning, formative assessment and jobs' interview preparation tips, study direct & online marketing multiple choice questions based quiz question and answers.

Quiz on Customer Databases & Direct Marketing Worksheet 9 Quiz PDF Download

Customer Databases and Direct Marketing Quiz

MCQ. Comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called

  1. premium database
  2. customer database
  3. event database
  4. rebate database

B

What is a Product Quiz

MCQ. Product quality level is considered as part of

  1. actual product
  2. augmented product
  3. de-augmented product
  4. customer value

A

Geographical Price Quiz

MCQ. Pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as

  1. freight on board origin pricing
  2. zone pricing
  3. basing point pricing
  4. uniform delivered pricing

B

Developing Effective Marketing Communication Quiz

MCQ. Theme of message content which directs to audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

Market Segmentation Quiz

MCQ. Customer market division done on basis of 'compulsive, ambitious and outgoing customers' classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C